Sustainability

Organic Linen

Conventional linen is heralded by many as a natural fabric, with low impact and no additional irrigation needed to grow. Despite this, we choose organically grown flax to further ensure no harmful chemicals or pesticides are used.

Organic Cotton

Sustainability is dependent on local dynamics, and organic cotton is no exception. As a result, our goal is to connect our supply chains down to the farm to ensure we understand conditions on the ground and have the ability to work as partners on the solutions. 

Recycled Polyester Buttons

We chose recycled polyester buttons for our shirts to comply with our sustainability policy.

Actions we take

The textile industry generates a lot of waste, and fabrics used for clothing often end up in warehouses or cutting rooms. Our goal is to save quality leftover fabrics and turn them into beautiful garments.

Support forest conservation programs

We will work with suppliers and nonprofits to develop long-term solutions for protecting ancient and endangered forests. In addition, some forest management groups follow standards with stricter definitions of sustainability, and thus do more to protect ecosystems. We require our suppliers to support best practice by sourcing wood from Forest Stewardship Council certified forests and plantations or other third-party certification programs that meet consistent ecological, economic and social standards. Additionally, we ask our suppliers to support the development of a robust tracking system.

Raise Sustainability Awareness

We recognise that fashion companies can create change by requiring suppliers to develop cellulosic fibres with reduced environmental and social impact – especially if they join forces. We also recognize the urgency of building environmental awareness among our customers, employees and industry colleagues. We are committed to supporting collaborations that advance forest conservation by participating in the conversations that lead our company and industry to action.

Use of organic materials

Our materials start with renewable resources: gradually replace them with organic linen and organic cotton. By partnering with non-profit environmental organizations, we are committed to supporting forest conservation through our material sourcing practices. This means our clothes are free from fibres from ancient or endangered forests, resulting in a sustainable policy.

Materials We Don't Use

traditional cotton

Every year, conventionally grown cotton producers use nearly $2.6 billion worth of pesticides—more than 10 percent of the world's pesticides and nearly 25 percent of all pesticides.We avoid chemical fertilizer and pesticide use.

traditional linen

The use of toxic pesticides and fertilizers is by no means as detrimental as conventional cotton, which is still present in conventional flax cultivation. Considering the potential chemical composition of conventional flax, we chose to use only organic flax.

traditional fibers

We choose not to use traditional cellulosic fibers because their often poorly controlled chemical use in production and associated environmental impacts downstream in the supply chain, traditional sourcing leads to deforestation and loss of critical habitat.